| Date | County | City | Meeting Type | Item Type | Item | Description |
|---|---|---|---|---|---|---|
| 20250407 | LA County | West Hollywood | City Council | Order of Business E | E.1. RAINBOW DISTRICT [L. BIERY, P. KESPRADIT, L. D’AMBROSIA]: SUBJECT: The City Council will receive an update on the Rainbow District and consider approving various programs to enhance it. RECOMMENDATIONS: 1) Direct the City Attorney and staff to return with an Ordinance to formally designate the Rainbow District as businesses within the boundaries of the area generally described as Santa Monica Boulevard from La Cienega Boulevard on the east and Doheny Drive on the west; 2) Direct staff to hire a public relations firm and work with Visit West Hollywood to promote the Rainbow District and its points of interest (One-time cost: approximately $30,000); 3) Direct staff to hire a social media marketing firm and work with Visit West Hollywood to lead the Rainbow District social media posting and content creation to promote the Rainbow District and its points of interest (One-time cost: approximately $65,000); 4) Direct staff to produce Rainbow District-specific wraps for already existing utility boxes and big belly trash cans that are located within the area (One-time cost: approximately $25,000); 5) Direct staff to designate a select number of street pole banners at the entrance points to the Rainbow District on Santa Monica Boulevard at La Cienega Boulevard as well as on Santa Monica Boulevard at Doheny Drive and design, as well as produce, street pole banners to create gateway brand identification of the Rainbow District (One time cost: approximately $15,000); 6) Direct staff to work with Visit West Hollywood to produce Rainbow District- specific visitor guides to showcase points of interest and general information about the District (One-time cost: approximately $15,000); 7) Direct staff to explore increasing the number of designated rideshare "drop zones" in the Rainbow District (potential loss of parking meter revenue); 8) Direct staff to implement a one-year pilot program expansion of The PickUp trolley service to operate on Thursday evenings during Daylight Saving time to begin this year on July 1, 2025 (Pilot operating cost: approximately $65,000); 9) Direct staff to extend the operation of the City’s five-story parking structure located adjacent to the Rainbow District by one additional hour, extending operations from closing at 2:00 a.m. nightly to closing at 3:00 a.m. nightly (Anticipated cost: nominal); 10) Direct staff to implement a one-year pilot program for City-sponsored special events such as an LGBTQ+ nighttime movie series or live concert series to produce events within the Rainbow District (One-time cost: approximately $100,000); 11) Amend the Outdoor Dining in the Public-Right-of-Way Eligibility and Design Guide specifically for businesses located on the south side of Santa Monica Boulevard between San Vicente and Robertson, to update the required dimensions for set backs for outdoor dining and path of travel where sidewalks are equal to or greater than 19 feet wide and where tree wells or other public infrastructure are set back four or more feet from the curb (Anticipated cost: nominal); and 12) Direct staff to work with the Arts and Cultural Affairs Commission to explore the creation of a mural festival program within the Rainbow District to activate commercial building facades and alleys with large-scale murals (One-time cost: approximately $90,000). | April 07, 2025 LA County West Hollywood City Council Order of Business E #1 |
| 20250407 | LA County | West Hollywood | City Council | Order of Business B | B.4. ADOPT ORDINANCE NO. 25-06 (2ND READING): “AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF WEST HOLLYWOOD, CALIFORNIA, AMENDING SECTION 3.36.090 OF TITLE 3 OF THE WEST HOLLYWOOD MUNICIPAL CODE TO PROVIDE REBATES FOR BUSINESS LEASE RENEWALS” [J. JIMENEZ, M. CROWDER, L. MORALES]: SUBJECT: The City Council will waive further reading and adopt Ordinance No. 25-06, amending Section 3.36.090 of Title 3 of the West Hollywood Municipal Code to provide rebates for business lease renewals. RECOMMENDATION: Waive further reading and adopt Ordinance No. 25-06: “AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF WEST HOLLYWOOD, CALIFORNIA, AMENDING SECTION 3.36.090 OF TITLE 3 OF THE WEST HOLLYWOOD MUNICIPAL CODE TO PROVIDE REBATES FOR BUSINESS LEASE RENEWALS.” | April 07, 2025 LA County West Hollywood City Council Order of Business B #4 |