City Council

(24) 22­0313­S1 TRADE, TRAVEL AND TOURISM COMMITTEE REPORT relative to requesting authority to award and execute contracts with California State Los Angeles University Auxiliary Services, Inc. and Sherpa Marketing Solutions for a contract term of April 1, 2024 through June 30, 2025, with an option to renew for up to two 12­​ m onth terms, depending on the availability of funds. Wednesday - Aprilfor Recommendations 17,Council 2024 - action, SUBJECT TOPAGE 32 THE APPROVAL OF THE MAYOR: (24) 22­0313­S1 TRADE, TRAVEL AND TOURISM COMMITTEE REPORT relative to requesting authority to award and execute contracts with California State Los Angeles University Auxiliary Services, Inc. and Sherpa Marketing Solutions for a contract term of April 1, 2024 through June 30, 2025, with an option to renew for up to two 12­​ m onth terms, depending on the availability of funds. Recommendations for Council action, SUBJECT TO THE APPROVAL OF THE MAYOR: 1. APPROVE the recommended list of operators selected through the LA OPTIMIZED 2.0 Request for Proposals (RFP) process as indicated in Table 1 of the Economic Workforce Development Department (EWDD) Report dated March 6, 2024, attached to Council file No. 22­0313­S1. 2. AUTHORIZE the General Manager, EWDD, or designee, to negotiate and execute contracts with the third­party service providers selected through LA OPTIMIZED 2.0 RFP, for an amount up to $2 million for a term ending June 30, 2025, with an option to renew for up to two 12­month terms, subject to the approval of the City Attorney as to form. 3. AUTHORIZE the General Manager, EWDD, or designee, to establish an LA OPTIMIZED 2.0 Replacement Operator List to be in effect commencing April 1, 2024 to June 30, 2027, to include any proposers receiving a score of 75 points or greater, as detailed in Table 3 of said EWDD Report, attached to the Council file; and, authorize the General Manager, EWDD, to negotiate and execute contracts with replacement operators, as needed. 4. AUTHORIZE the General Manager, EWDD, or designee, to prepare and procure any subsequent RFPs necessary to provide technical and creative digital services to small businesses in the City of Los Angeles. 5. AUTHORIZE the use of the $1.5 million of US Small Business Administration (SBA) Congressional Community Projects funds, for the LA Optimized Program (Council file No. 22­1150), as indicated in said EWDD report, attached to the Council file. 6. AUTHORIZE the Controller to: a. Transfer and appropriate $1.5 million from the LA Optimized Small Business Assistance Fund 67D/22, Cash Balance 1010, as indicated in said EWDD Report, attached to the Wednesday - Aprilfile. Council 17, 2024 - PAGE 33 5. AUTHORIZE the use of the $1.5 million of US Small Business Administration (SBA) Congressional Community Projects funds, for the LA Optimized Program (Council file No. 22­1150), as indicated in said EWDD report, attached to the Council file. 6. AUTHORIZE the Controller to: a. Transfer and appropriate $1.5 million from the LA Optimized Small Business Assistance Fund 67D/22, Cash Balance 1010, as indicated in said EWDD Report, attached to the Council file. b. Increase appropriations within Fund No. 100/22 by $91,056, as indicated in said EWDD Report, attached to the Council file. c. Increase appropriations within Fund No. 100/12 by $942, Account N. 001010 – Salaried General. 7. AUTHORIZE the General Manager, EWDD, or designee, to prepare Controller instructions and make technical corrections to transactions included in said EWDD report, subject to the approval of the City Administrative Officer, to carry out Mayor and City Council intentions, as necessary; and, AUTHORIZE the Controller to implement those instructions. Fiscal Impact Statement: The EWDD reports that recommendations in the report will not have a negative impact on the City General Fund, as the LA Optimized Program will be funded with American Rescue Plan Act (ARPA) backed funds included in the City’s 2021­2022 approved budget and the recently awarded US SBA Congressional community Projects grant.