LA County Board

7.\nStrengthening Countywide Communications on Health, Social Services,\nand Emergency Impacts\nRecommendation as submitted by Supervisor Solis: Direct the Acting Chief\nExecutive Officer, in collaboration with the Directors of Public Social Services,\nHealth Services, Mental Health, Public Health, Homeless Services and Housing,\nChildren and Family Services, and Economic Opportunity, the Interim Director\nof Aging and Disabilities, the Executive Director of the Office of Immigrant\nAffairs, Department of Consumer and Business Affairs, the Superintendent of\nSchools of the Los Angeles County Office of Education, the Executive Director\nof Los Angeles County Development Authority, and other relevant Department\nHeads, and in consultation with managed care plans, community-based\norganizations, providers and clinics, and other relevant partners, to report back\nto the Board in writing in 30 days with a plan to conduct a culturally and\nlinguistically appropriate, immigration competent, coordinated public information\ncampaign inclusive of, but not limited to, important changes that are taking\nplace impacting the social safety net including, but not limited to, changes to\nhealth and social programs, Federal and State actions, and natural disasters\nimpacting County residents. The report back should include, but not be limited\nto, the following:\nA comprehensive and accessible outreach and communications strategy\nthat incorporates radio advertising;\nPrint media advertising, including hyperlocal and ethnic media;\nMaterials that can be distributed at community events and available at\npublic-facing County offices;\nRoundtables and partnerships with media collaboratives;\nProactive pitching of stories and op-eds; and\nRobust social media engagement including but beyond infographics,\nsuch as video content, testimonials, and other high-impact formats.\n(25-6601)\nMotion by Supervisor Solis (Exempt From Cluster)