City Council

12. CITYWIDE BRANDING IMPLEMENTATION – PHASE I APPROPRIATION REQUEST\n(POLICE & COMMUNITY SERVICES)\nIt is recommended that the City Council:\n1. Approve a Phase I budget Approve a Phase I budget appropriation in the amount of $800,000 to\nsupport the initial citywide implementation of the City’s new brand identity and visual system;\nand\n2. Authorize the establishment of a Citywide Branding Account to allocate funds; and\n3. Appropriate a total of $650,000 for street related branding; 20% ($130,000) in the General Fund\nPublic Works Streets Account 10432001 and 80% ($520,000) in Measure SFS Funds; and\n4. Appropriate $150,000 in the General Fund to the Citywide Branding Account; and\n5. Take such additional, related, action that may be desirable.