Los Angeles

Trade, Travel, and Tourism Committee

April 14, 2026 Item #4

Agenda Item 4

(4)\n26-0387\nMotion (Yaroslavsky – Harris-Dawson, Jurado, Padilla, Park) relative to\nrequesting a report on the feasibility of establishing a centralized\nstructure to manage the City’s civic brand assets, including\ngovernance, licensing, revenue generation, and implementation\nstrategies.