Los Angeles
Trade, Travel, and Tourism Committee
Agenda Item 4
(4)\n26-0387\nMotion (Yaroslavsky – Harris-Dawson, Jurado, Padilla, Park) relative to\nrequesting a report on the feasibility of establishing a centralized\nstructure to manage the City’s civic brand assets, including\ngovernance, licensing, revenue generation, and implementation\nstrategies.