Board of Airport Commissioners

RESOLUTION NO.      - One (1)-year Contract, with two (2) one-year renewal options, with Good Karma Broadcasting LLC:  Covering transformational messaging, marketing, and media campaign for Los Angeles International Airport, for overall cost not to exceed $1,433,200 over the term \nPURPOSE: Airport Affairs PR/Media Division requests approval to enter into a one (1)-year contract, with two (2) one-year renewal options, with Good Karma Broadcasting LLC to promote the transformation and capital improvements taking place at Los Angeles International Airport (LAX). Good Karma Broadcasting LLC owns ESPN-LA radio station 710 AM, Los Angeles' all-day sports talk station, that features live and local personalities in the Southland discussing the Lakers, Dodgers, Rams, and other local teams. As LAX and the City of Los Angeles prepare for the 2028 Summer Olympics, it is important to have a local sports marketing partner that can promote LAX and provide a multitude of immediate, local, live, and relevant advertisements to drive results. \nRECOMMENDATIONS: Adoption of the Report requesting that the Board of Airport Commissioners determine that this action is exempt from the California Environmental Quality Act (CEQA) pursuant to Article II, Section 2.f of the Los Angeles City CEQA Guidelines; find that pursuant to Charter Section 371(e)(10), competitive bidding for the work would be undesirable, impractical, or impossible at this time; approve the Contract with Good Karma Broadcasting LLC; and authorize the Chief Executive Officer, or designee, to execute said Contract after approval as to form by the City Attorney. (Becca Doten)\n10 report \n11.