LA County Board

61. Advertising License Agreement\nRecommendation: Acting as the Governing Body of the Consolidated Fire\nProtection District (District), approve and authorize the Fire Chief to execute an\nadvertising license agreement between the District and Maxwell Interstate, LLC\n(Maxwell), for advertising licensing at lifeguard towers owned by the District (2,\n3 and 4), and accept advertising revenue in the amount of $225,000 annually\nfrom this agreement for the initial term of one year, with two one-year extension\noptions, for a maximum term of three years, make any future amendments to\nthe agreement by mutual agreement of the District and Maxwell; and find that\nthe proposed agreement is exempt from the California Environmental Quality\nAct. (Fire Department) APPROVE (24-0968)