City Council

3.A. REQUEST TO PERMIT A NEW TWO-SIDED, INTERNALLY LIT, FULL\nMOTION DIGITAL BILLBOARD AT 8501 SUNSET BOULEVARD IN\nCONJUNCTION WITH NEW INTERIOR AND EXTERIOR BUILDING\nAND SITE IMPROVEMENTS [L. BIERY, B. LEAGUE, N. MARICICH, J.\nALKIRE, J. DAVIS, R. ABRAMSON]:\nSUBJECT: This proposal is for construction of a new two-sided full motion\ndigital billboard, replacing an existing one-sided billboard, on the rooftop of\n8501 Sunset (The Sterling Building) and for the improvement of both the\ninterior and exterior of the building to accommodate an art\ngallery/community space or similar civic use that will be leased to the City\nfor the term of the development agreement. Site improvements will also\nbe made to accommodate this new use. The City Council will hold a\npublic hearing and make a decision regarding the approval of Master\nProject (MP21-0021) including Sign Permit (BB21-0003), Administrative\nPermit (AP21-0021), Zoning Map Amendment (ZMA21-0003) and\nDevelopment Agreement (DA21-0004) for the construction and installation\nof the new billboard and site and building improvements.\nRECOMMENDATIONS: 1) Introduce on first reading Ordinance No. 24-\n______: “AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF\nWEST HOLLYWOOD APPROVING A DEVELOPMENT AGREEMENT IN\nCONJUNCTION WITH THE NEW OFF-SITE ADVERTISING BILLBOARD\nAND BUILDING REMODEL AT 8501 SUNSET BOULEVARD, WEST\nHOLLYWOOD, CALIFORNIA”; 2) Introduce on first reading Ordinance No.\n24-______: “AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF\nWEST HOLLYWOOD APPROVING A ZONING MAP AMENDMENT IN\nCONJUNCTION WITH THE NEW OFF-SITE ADVERTISING BILLBOARD\nAND BUILDING REMODEL AT 8501 SUNSET BOULEVARD, WEST\nHOLLYWOOD, CALIFORNIA”; and 3) Approve the applications requested\nby adopting Resolution No. 24-______: “A RESOLUTION OF THE CITY\nCOUNCIL OF THE CITY OF WEST HOLLYWOOD ADOPTING AN\nADDENDUM TO A NEGATIVE DECLARATION AND APPROVING A\nSIGN PERMIT AND ADMINISTRATIVE PERMIT IN CONJUNCTION\nWITH THE NEW OFF-SITE ADVERTISING BILLBOARD AND BUILDING\nREMODEL AT 8501 SUNSET BOULEVARD, WEST HOLLYWOOD,\nCALIFORNIA”.