City Council

Item 52: Authorization of a Second Amendment to the Toyota Motor Sales and San Diego\nToyota Dealers Advertising Association Marketing Agreement.\nTotal Estimated Cost of Proposed Action and Funding Source:\nAuthorization of this second amendment to the agreement will result in a total cost of\napproximately $517,420 over the remainder of the two-year term of the marketing\nagreement or spanning Fiscal Year 2024 through Fiscal Year 2026. The cost is\napproximately $592.00/month/per vehicle (38 vehicles) covered by San Diego Fire-\nRescue usage fees. Fees will come from the General Fund\nCouncil District(s) Affected: Citywide.\nProposed Actions:\n(O-2024-88)\nIntroduction of an Ordinance approving the second amendment to marketing partnership\nagreement with Toyota Motor Sales U.S.A., Inc., and the San Diego County Toyota\nDealers Advertising Association.\n6 votes required pursuant to Charter Section 99.\nCommittee Actions Taken:\nThis item was heard at the Economic Development & Intergovernmental Relations\nCommittee meeting on March 13, 2024.\nACTION: Motion by Committee Member Campbell, second by Chair Lee, to\nrecommend Council approval of staff’s proposed actions.\nVOTE: 3-0; Campillo-yea, Lee-yea, Campbell-yea.\nEconomic Development: Christina Bibler, (619) 236-6421\nCity Attorney Contact: Marguerite Middaugh