City Council

3.E. REQUEST TO REPLACE A PREVIOUSLY APPROVED STATIC\nBILLBOARD WITH A NEW FULL-MOTION DIGITAL BILLBOARD ON\nTHE PROPERTY LOCATED AT 8497-8499 SUNSET BOULEVARD [L.\nBIERY, B. LEAGUE, N. MARICICH, J. ALKIRE, J. DAVIS, R.\nABRAMSON]:\nSUBJECT: The proposal is to construct a new 2,525 square foot full-\nmotion digital billboard on the new building currently being constructed at\n8497-8499 Sunset Boulevard. The City Council will hold a public hearing\nregarding the approval of Master Project (MP20-0026) including Sign\nPermit (BB21-0005), Addendum to the adopted Mitigated Negative\nDeclaration for project, Zoning Map Amendment (ZMA20-0007) and\nDevelopment Agreement (DA20-0009) for the construction and installation\nof the new full-motion digital billboard, which is a replacement for a static\nbillboard previously approved with the development project. This project is\nsubject to CEQA and an addendum to the project Mitigated Negative\nDeclaration was prepared for the project.\nRECOMMENDATIONS: 1) Introduce on first reading Ordinance No. 24-\n_______: “AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF\nWEST HOLLYWOOD APPROVING A DEVELOPMENT AGREEMENT IN\nCONJUNCTION WITH REPLACING A PREVIOUSLY APPROVED\nSTATIC BILLBOARD WITH A NEW FULL-MOTION DIGITAL BILLBOARD\nAT 8497 SUNSET BOULEVARD, WEST HOLLYWOOD, CALIFORNIA;”\n2) Introduce on first reading Ordinance No. 24-_______: “AN\nORDINANCE OF THE CITY COUNCIL OF THE CITY OF WEST\nHOLLYWOOD APPROVING A ZONING MAP AMENDMENT IN\nCONJUNCTION WITH REPLACING A PREVIOUSLY APPROVED\nSTATIC BILLBOARD WITH A NEW FULL-MOTION DIGITAL BILLBOARD\nAT 8497-8499 SUNSET BOULEVARD, WEST HOLLYWOOD,\nCALIFORNIA;” and 3) Approve the applications requested by adopting\nResolution No. 24-_______: “A RESOLUTION OF THE CITY COUNCIL\nOF THE CITY OF WEST HOLLYWOOD APPROVING A SIGN PERMIT\nAND MITIGATED NEGATIVE DECLARATION ADDENDUM IN\nCONJUNCTION WITH REPLACING A PREVIOUSLY APPROVED\nSTATIC BILLBOARD WITH A NEW FULL-MOTION DIGITAL BILLBOARD\nAT 8497-8499 SUNSET BOULEVARD, WEST HOLLYWOOD,\nCALIFORNIA.”