City Council

5.C. PLACEMENT OF A GENERAL TAX MEASURE ON THE BALLOT FOR\nTHE NOVEMBER 5, 2024 GENERAL MUNICIPAL ELECTION TO\nENACT A SUPPLEMENTAL GENERAL TRANSACTIONS AND USE\nTAX (SALES TAX) AT THE RATE OF ONE-QUARTER CENT THAT\nWILL ONLY TAKE EFFECT IF A FUTURE DISTRICT SALES TAX\nWITHIN THE COUNTY QUALIFIES FOR A BALLOT AND IS ENACTED\n[D. WILSON, C. SAFRIET, J. JIMENEZ, M. CROWDER]:\nSUBJECT: The City Council will consider placement of a general sales\ntax measure on the ballot for the November 5, 2024 General Municipal\nElection to enact a supplemental general transactions and use tax (sales\ntax) at the rate of one-quarter cent (¼¢), that will only take effect if a future\ndistrict sales tax within the County qualifies for a ballot and is enacted.\nRECOMMENDATIONS: 1) Receive a presentation of the results of a\npublic opinion survey regarding a City one-quarter cent sales tax measure\nfrom Fairbank, Maslin, Maullin, Metz & Associates; 2) Approve the ballot\nquestion as shown below: “West Hollywood Local Control, Public Safety\nMeasure: “Shall the measure providing funding for general services,\nincluding keeping public areas safe/clean; preventing/responding to crime;\nretaining/attracting local businesses; addressing homelessness; by\nredirecting to West Hollywood a ¼¢ sales tax if a future district sales tax\nwithin the County qualifies for a ballot and is enacted, generating\napproximately $5,000,000 annually in locally controlled revenue for West\nHollywood residents until ended by voters, requiring audits/spending\ndisclosure, be adopted?” 3) Adopt Resolution No. 24-_______: “A\nRESOLUTION OF THE CITY COUNCIL OF THE CITY OF WEST\nHOLLYWOOD, CALIFORNIA CALLING FOR THE PLACEMENT OF A\nGENERAL TAX MEASURE ON THE BALLOT FOR THE NOVEMBER 5,\n2024 GENERAL MUNICIPAL ELECTION FOR THE SUBMISSION TO\nTHE QUALIFIED VOTERS OF AN ORDINANCE TO ENACT A\nSUPPLEMENTAL GENERAL TRANSACTIONS AND USE TAX (SALES\nTAX) AT THE RATE OF ONE-QUARTER CENT (1/4¢), THAT WILL\nONLY TAKE EFFECT IF A FUTURE DISTRICT SALES TAX WITHIN THE\nCOUNTY QUALIFIES FOR A BALLOT AND IS ENACTED;” 4) Adopt\nResolution No. 24-_______: “A RESOLUTION OF THE CITY COUNCIL\nOF THE CITY OF WEST HOLLYWOOD, CALIFORNIA, REQUESTING\nTHE BOARD OF SUPERVISORS OF THE COUNTY OF LOS ANGELES\nTO CONSOLIDATE A GENERAL MUNICIPAL ELECTION TO BE HELD\nON NOVEMBER 5, 2024 WITH THE STATEWIDE GENERAL ELECTION\nTO BE HELD ON THAT DATE PURSUANT TO §10403 OF THE\nELECTIONS CODE;” and 5) Adopt Resolution No. 24-_______: “A\nRESOLUTION OF THE CITY COUNCIL OF THE CITY OF WEST\nHOLLYWOOD, CALIFORNIA, PROVIDING FOR THE FILING OF\nPRIMARY AND REBUTTAL ARGUMENTS AND SETTING RULES FOR\nTHE FILING OF WRITTEN ARGUMENTS REGARDING A CITY\nMEASURE TO BE SUBMITTED AT THE NOVEMBER 5, 2024 GENERAL\nMUNICIPAL ELECTION.”