Los Angeles

LA County Board

August 06, 2024 Item #62

Agenda Item 62

62. Licensing Agreement\nRecommendation: Acting as the Governing Body of the Consolidated Fire\nProtection District (District), authorize the Fire Chief to execute a six-year\nlicense agreement between the District and Southern California Toyota Dealers\nAdvertising Association (Toyota) for Toyota to provide four-wheel drive pickup\ntrucks and sport utility vehicles, including hybrid, plug-in hybrid, and electric\nvehicles (EV) for beach patrol and emergency response, in exchange for the\nexclusive rights to advertise their company as the “Official Truck/Vehicle” and\nthe “Official Vehicle Sponsor” of the Los Angeles County Lifeguards (2, 3, and\n4); authorize the Fire Chief to execute amendments, suspensions, termination,\nor supplements associated with the administration and management of the\nagreement, in accordance with the approved agreement terms and conditions;\nand find that this agreement is exempt from the California Environmental Quality\nAct. (Fire Department) APPROVE (24-2980)