West Hollywood
City Council
Agenda Item 1
C.1. REQUEST TO PERMIT A NEW TWO-FACED STATIC BILLBOARD AND SITE\nIMPROVEMENTS IN FRONT OF THE BUILDING ON THE PROPERTY\nLOCATED AT 9200 SUNSET BOULEVARD [N. MARICICH, J. ALKIRE, J.\nDAVIS, S. CAMPBELL, B. LEAGUE, R. ABRAMSON]:\nSUBJECT: The proposal is to construct a new two-faced, static billboard in the\narea in front of 9200 Sunset Boulevard. The proposal also includes site\nimprovements at the base of the billboard structure with pedestrian plazas\nincluding seating and interactive plaques describing the history of the billboards\nalong the Sunset Strip. The proposal is called “The Legacy Loop.” The City\nCouncil will hold a public hearing regarding the approval of Master Project (MP22-\n0019), including Development Agreement (DA22-0005), Zoning Map Amendment\n(ZMA22-0005), and Sign Permit (SP22-0020) for the construction and installation\nof the new billboard and site improvements located at 9200 Sunset Boulevard.\nThis project is subject to CEQA and a Negative Declaration with a subsequent\naddendum that was prepared, and which analyzed the project.\nRECOMMENDATIONS: 1) Introduce on first reading Ordinance No. 25-_______:\n“AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF WEST\nHOLLYWOOD APPROVING A DEVELOPMENT AGREEMENT IN\nCONJUNCTION WITH THE NEW OFF-SITE ADVERTISING BILLBOARD AND\nSITE IMPROVEMENTS AT 9200 SUNSET BOULEVARD, WEST HOLLYWOOD,\nCALIFORNIA;” 2) Introduce on first reading Ordinance No. 25-_______: “AN\nORDINANCE OF THE CITY COUNCIL OF THE CITY OF WEST HOLLYWOOD\nAPPROVING A ZONING MAP AMENDMENT IN CONJUNCTION WITH THE\nNEW OFF-SITE ADVERTISING BILLBOARD AND SITE IMPROVEMENTS AT\n9200 SUNSET BOULEVARD, WEST HOLLYWOOD, CALIFORNIA;” and 3)\nAdopt Resolution No. 25-______: “A RESOLUTION OF THE CITY COUNCIL OF\nTHE CITY OF WEST HOLLYWOOD APPROVING A SIGN PERMIT AND\nNEGATIVE DECLARATION AND ADDENDUM IN CONJUNCTION WITH THE\nNEW OFF-SITE ADVERTISING BILLBOARD AND SITE IMPROVEMENTS AT\n9200 SUNSET BOULEVARD, WEST HOLLYWOOD, CALIFORNIA.”