City Council

10A. RECONSIDERATION OF A RESOLUTION TO INITIATE A ZONING\nAMENDMENT RELATED TO THE AMORTIZATION PROCESS OF\nSHORT-TERM LODGING UNITS, AND REQUEST FOR FURTHER\nCONSIDERATION OF HOTEL-DEVELOPMENT OPPORTUNITIES FOR\nENHANCEMENT OF TRANSIENT OCCUPANCY TAX REVENUE\n(Agendized by Councilmember Loeffler, with the support of Councilmember Wu\nand Mayor Pro Tem Enmeier at the June 3, 2025 City Council meeting.)\nStaff Recommendation\nAdopt Resolution No. 25-85, which will:\n1. Revoke the City Council’s previous direction on May 20, 2025 regarding\ninitiation of a zoning amendment related to the amortization process of\nshort-term lodging units and consideration of hotel-development\nopportunities for enhancement of transient occupancy tax revenue.\n2. Initiate a zoning amendment to increase development potential of hotels\nand motels City-wide through zoning code enhancements or other special\nexceptions, beyond the zoning modifications currently contemplated as\npart of the Gateway Overly.\n3. Initiate a zoning amendment to expand the allowed areas or capacities for\nSTLUs, with a focus on non-residential areas, such as mixed-use and\ncommercial zones, and explore opportunities for a limited-term expansion\nrelated to the 2028 Olympics or other major regional events in such zones\nas well as residential zones.\n4. Initiate an amendment to the Marblehead Coastal Specific Plan and carry\nout required environmental review to identify the hotel site on the Outlets\nproperty as a landmark building, and “fast track” the process by bringing\nthe item directly back to the City Council for consideration and action.\n5. Maintain the status quo in processing applications for short term lodging\nunits (STLU) to short term apartment rentals (STAR) conversions on a\nfirst-come, first-served basis in the order in which such applications are\ndeemed complete, not from the date upon which they are submitted and\napply current 300-foot minimum separation requirements.