City Council

B.\nDiscussion of Over-the-Street Structural Marquee Banner Along Valley Blvd and\nDigital Billboard Options for City Facilities At the April 22, 2025, City Council\nmeeting, Council Member Dang requested that an agenda item be added to\ndiscuss the installation of a large structural banner over Valley Boulevard. He\nnoted that such a banner could serve as an effective tool for advertising City\nspecial events and making key public announcements, particularly given the high\ntraffic volume in that area. He also referenced other cities, such as Alhambra,\nwhich have successfully utilized similar banners as focal points. Mayor Pro Tem\nArmenta added that staff should also explore the possibility of installing digital\nbillboards at City facilities, including parks and City Hall. Staff is now bringing this\nitem forward for discussion, seeking guidance from the City Council on whether\nto proceed with further study and to explore options and approaches for the\nstructural banner and digital billboard installations.\nRecommendation: That the City Council discuss and provide further direction to City\nstaff.\nStaff Report