West Hollywood

City Council

February 17, 2026 Order of Business F #7

Agenda Item 7

F.7.\nBILLBOARD SATURATION STUDY [L. MEISTER]:\nSUBJECT: The City Council will consider directing Staff to conduct a\nBillboard Saturation Study, which would evaluate the value and revenue\nimpacts associated with allowing the installation of new billboards in West\nHollywood, beyond the billboards currently under construction, approved,\nor in review under the Sunset Arts & Advertising Program (SAAP).\nRECOMMENDATION: Direct Staff to conduct a Billboard Saturation\nStudy, which would evaluate the value and revenue impacts associated\nwith allowing the installation of new billboards in West Hollywood, beyond\nthe billboards currently under construction, approved, or in review under\nthe Sunset Arts & Advertising Program (SAAP).