LA County Board

13.\nSeizing Revenue Opportunities Through Strategic Use of County Assets\nin Advance of the 2028 Olympic and Paralympic Games\nRecommendation as submitted by Supervisors Mitchell and Horvath: Direct the\nActing Chief Executive Officer (CEO), through the Asset Management Division,\nto report back to the Board in writing within 21 days with a comprehensive\ninventory and accounting of County-owned assets that could be used and\nmarketed in connection with the 2028 Olympic and Paralympic Games, building\non directive 4(a) in the Board’s November 6, 2025, 88 for 28 motion, including\nbut not limited to:\nHospitality houses for participating countries;\nBrand activation and sponsorship spaces;\nPotential international broadcast locations; and\nPractice or training facilities for national teams.\nThe inventory shall identify each asset’s location, size, current use, availability,\noperational constraints, estimated preparation costs, and preliminary\nrevenue-generation potential.\nDirect the Acting CEO, within 30 days, to identify a “high priority” subset of\ncounty assets most suitable for immediate marketing and to outline potential use\nmodels, including short-term leases, license agreements, sponsorship\narrangements, or other revenue-generating structures, with an express focus on\nmaximizing net fiscal benefit to the County.\nDirect the Executive Office of the Board’s (EO) Chief of Protocol, in\ncoordination with the Acting CEO, to initiate outreach to the Consular Corps\nand other relevant international stakeholders within 10 days of completion of the\nasset inventory referenced in Directive 1 to market and pitch eligible County\nfacilities for Olympic and Paralympic-related uses and to assess interest,\ntiming, and operational needs of any interested parties.\nDirect the Acting CEO, in coordination with the EO Chief of Protocol, the\nDirector of the Department of Economic Opportunity, County Counsel, and\nother relevant department heads, to return to the Board within 60 days with a\nstrategic implementation plan that includes:\nA coordinated marketing and engagement strategy targeting countries,\nbrands, and broadcasters;\nProposed revenue targets;\nIdentification of initial interested parties;\nRecommended contracting structures and approval pathways; and\nA timeline aligned with key Olympic and Paralympic milestones.\n(26-1324)\nMotion by Supervisors Mitchell and Horvath