City Council

C.2. REQUEST TO PERMIT A TWO-SIDED FULL MOTION ANIMATED\nBILLBOARD, A STATIC DIGITAL BILLBOARD, AND PUBLIC\nREALM ENHANCEMENTS AT 9039 SUNSET BOULEVARD [N.\nMARICICH, J. ALKIRE, P. CAPORASO]:\nSUBJECT: The Stand Project (Project) would construct a two-\nsided, full-motion animated billboard with 960 square feet on\nthe east-facing sign (East Face) and 960 square feet on the\nwest-facing sign (West Face), a one-sided, curved, static digital\nbillboard with 743 square feet on the south-facing sign (South\nFace), as well as public realm enhancements at 9039 Sunset\nBoulevard (Project Site). The Project is subject to the California\nEnvironmental Quality Act (CEQA) and a Negative Declaration\n(2019), with subsequent Addendum (2025), were prepared.\nRECOMMENDATIONS: 1) Introduce on first reading Ordinance\nNo. 26-________: "AN ORDINANCE OF THE CITY COUNCIL OF\nTHE CITY OF WEST HOLLYWOOD\nAPPROVING A\nDEVELOPMENT AGREEMENT IN CONJUNCTION WITH THE\nNEW OFF-SITE ADVERTISING BILLBOARD AND PUBLIC\nREALM ENHANCEMENTS AT 9039 SUNSET BOULEVARD,\nWEST HOLLYWOOD, CALIFORNIA"; and 2) Adopt Resolution\nNo. 26-________: "A RESOLUTION OF THE CITY COUNCIL OF\nTHE CITY OF WEST HOLLYWOOD APPROVING A SIGN PERMIT\nAND NEGATIVE DECLARATION\nAND ADDENDUM IN\nCONJUNCTION WITH THE NEW OFF-SITE ADVERTISING\nBILLBOARD AND PUBLIC REALM ENHANCEMENTS AT 9039\nSUNSET BOULEVARD, WEST HOLLYWOOD, CALIFORNIA."\nSTAFF REPORT