City Council

12A. PILOT PROGRAM PARTNERSHIP WITH RODEO 39 FOR 2023 HOLIDAY “SHOP &\nDINE 39” ECONOMIC DEVELOPMENT PROGRAM\nThe SHOP & DINE 39 pilot program encourages residents and visitors to support local\nretailers and businesses within the Stanton community. With Highway 39/Beach\nBoulevard being one of the most recognizable thoroughfares through the City, the\nprogram aims to attract visitors from throughout the region to look to Stanton as a\ndestination for shopping and dining throughout the holiday season.\nRECOMMENDED ACTION:\n1. City Council find that the ordinance is exempt from the requirements of the California\nEnvironmental Quality Act (“CEQA”) pursuant to State CEQA Guidelines Sections\n15378(a) (the ordinance is not a “project” and has no potential for resulting in\nphysical change to the environment, directly or indirectly) and 15061(b)(3) (there is\nno possibility that the ordinance or its implementation would have a significant\nnegative effect on the environment) (14 Cal. Code Regs.); and\n2. Authorize a pilot program partnership with Rodeo 39 for the months of October,\nNovember, and December 2023 to co-host a variety of free public events at Rodeo\n39 as part of “SHOP & DINE 39” and to authorize the promotion of City holiday\nevents on the Rodeo 39 electronic marquis.