City Planning Commission Central

7. APCC-2023-1163-SPE-SPP Council District: 13 – Soto-Martinez\nCEQA: ENV-2023-1165-CE Last Day to Act: 10-31-23\nPlan Area: Hollywood Continued from: 09-26-23\nPUBLIC HEARING – August 4, 2023\nPROJECT SITE: 6706 – 6712 West Hollywood Boulevard;\n1650 – 1654 North McCadden Place\nPROPOSED PROJECT:\nThe installation of an approximately 40 square-foot Digital Display sign located on the existing roof within\nthe interior courtyard of the Grauman's Egyptian Theater building. The sign face is approximately two feet,\nfive inches in height and 16 feet, three inches in width, and the sign is mounted to a metal frame which is\naffixed to the roof. The sign will be located 28 feet, seven inches above grade, as measured from the top\nof the sign face to grade, and 25 feet, four inches in height, as measured from the bottom of the sign frame\nto grade.\nCentral Los Angeles Area Planning Commission 4 October 24, 2023\nThe sign will face Hollywood Boulevard and will be set back approximately 142 feet from the front lot line.\nThe sign will be located on the roof that extends over the entrance to the theater and will be used to\nadvertise movies and movie times. It will be updated with different movie titles and times as movies are\nrotated in and out for exhibition. It will feature a color LED display, with red and white text atop a black\nbackground and will include the Netflix ‘N’ logo. No other images or graphics are proposed.\nREQUESTED ACTIONS:\n1. Pursuant to California Environmental Quality Act (CEQA) Guidelines, Article 19, Section 15311, Class\n11, an Exemption from CEQA, and that there is no substantial evidence demonstrating that an\nexception to a categorical exemption pursuant to CEQA Guidelines, Section 15300.2 applies.\n2. Pursuant to Section 6.F of the Hollywood Signage Supplemental Use District (HSSUD) and Section\n11.5.7 C of the Los Angeles Municipal Code (LAMC), a Specific Plan Project Permit Compliance\nReview to permit the installation of a Digital Display sign in the HSSUD;\n3. Pursuant to Section 6.H of the Hollywood Signage Supplemental Use District (HSSUD) and LAMC\nSection 11.5.7 F, a Specific Plan Exception to permit the installation of a Digital Display sign in the\nform of a Roof Sign, in lieu of a Wall Sign or a Marquee Sign, as otherwise permitted by Section 7.C\nof the HSSUD;\n4. Pursuant to Section 6.H of the Hollywood Signage Supplemental Use District (HSSUD) and LAMC\nSection 11.5.7 F, a Specific Plan Exception to permit the installation of a Digital Display located 25\nfeet, four inches above grade, as measured vertically, in lieu of the 35 to 75 feet above grade as\notherwise required by Section 7.C.1 of the HSSUD; and\n5. Pursuant to Section 6.H of the Hollywood Signage Supplemental Use District (HSSUD) and LAMC\nSection 11.5.7 F, a Specific Plan Exception to permit a Solid Panel Roof Sign, as otherwise prohibited\nby Section 5.B of the HSSUD.\nApplicant: Tony Henrik Hambarchian, Netflix\nRepresentative: Scott Hampton, YESCO, LLC\nStaff: Dylan Lawrence, City Planning Associate\ndylan.lawrence@lacity.org\n(213) 978-1182