City Council

B. Discussion of Over-the-Street Structural Marquee Banner Along Valley Blvd and Digital Billboard Options for City Facilities At the April 22, 2025, City Council meeting, Council Member Dang requested that an agenda item be added to discuss the installation of a large structural banner over Valley Boulevard. He noted that such a banner could serve as an effective tool for advertising City special events and making key public announcements, particularly given the high traffic volume in that area. He also referenced other cities, such as Alhambra, which have successfully utilized similar banners as focal points. Mayor Pro Tem Armenta added that staff should also explore the possibility of installing digital billboards at City facilities, including parks and City Hall. Staff is now bringing this item forward for discussion, seeking guidance from the City Council on whether to proceed with further study and to explore options and approaches for the structural banner and digital billboard installations. Recommendation: That the City Council discuss and provide further direction to City staff. Staff Report