LA County Board

13. Seizing Revenue Opportunities Through Strategic Use of County Assets in Advance of the 2028 Olympic and Paralympic Games Recommendation as submitted by Supervisors Mitchell and Horvath: Direct the Acting Chief Executive Officer (CEO), through the Asset Management Division, to report back to the Board in writing within 21 days with a comprehensive inventory and accounting of County-owned assets that could be used and marketed in connection with the 2028 Olympic and Paralympic Games, building on directive 4(a) in the Board’s November 6, 2025, 88 for 28 motion, including but not limited to: Hospitality houses for participating countries; Brand activation and sponsorship spaces; Potential international broadcast locations; and Practice or training facilities for national teams. The inventory shall identify each asset’s location, size, current use, availability, operational constraints, estimated preparation costs, and preliminary revenue-generation potential. Direct the Acting CEO, within 30 days, to identify a “high priority” subset of county assets most suitable for immediate marketing and to outline potential use models, including short-term leases, license agreements, sponsorship arrangements, or other revenue-generating structures, with an express focus on maximizing net fiscal benefit to the County. Direct the Executive Office of the Board’s (EO) Chief of Protocol, in coordination with the Acting CEO, to initiate outreach to the Consular Corps and other relevant international stakeholders within 10 days of completion of the asset inventory referenced in Directive 1 to market and pitch eligible County facilities for Olympic and Paralympic-related uses and to assess interest, timing, and operational needs of any interested parties. Direct the Acting CEO, in coordination with the EO Chief of Protocol, the Director of the Department of Economic Opportunity, County Counsel, and other relevant department heads, to return to the Board within 60 days with a strategic implementation plan that includes: A coordinated marketing and engagement strategy targeting countries, brands, and broadcasters; Proposed revenue targets; Identification of initial interested parties; Recommended contracting structures and approval pathways; and A timeline aligned with key Olympic and Paralympic milestones. (26-1324)