Los Angeles

City Council

(2) 25-0600-S115 ARTS, PARKS, LIBRARIES, AND COMMUNITY ENRICHMENT COMMITTEE REPORT relative to changes to current policy needed to facilitate the acceptance of private donations related to Department of Recreation and Parks (RAP) signage. Recommendations for Council action: 1. INSTRUCT the RAP, with the assistance of the City Administrative Officer (CAO) and the Chief Legislative Analyst (CLA), and in consultation with the City Attorney, to report back with a proposed draft framework for an Off-site Advertising Sign Pilot Program at RAP facilities and an analysis of the policy, operational, and revenue impacts of the proposed Program. 2. INSTRUCT the RAP to report with a proposed mechanism to dedicate a specific amount or percentage of funds collected from the presentation of commercial logo placement/sponsorships to support Council Districts in reducing the cost incurred by constituents for summer and holiday camps. 3. REQUEST the City Attorney, in consultation with the Department of Building and Safety and RAP, to prepare and present a draft Ordinance to amend the City's Sign Regulations to permit the placement of off-site advertising signs for RAP amenities, including but not limited to sports fields, courts, performance spaces, and bandshells within RAP facilities. Fiscal Impact Statement: None submitted by the RAP. Neither the CAO nor the CLA has completed a financial analysis of this report.