City Council

3. RECOMMENDATION OF THE BEVERLY HILLS CITY COUNCIL LIAISON\nCVB/ MARKETING COMMITTEE REGARDING THE FISCAL YEAR 2024/2025\nWORK PLAN AND FUNDING REQUEST BY THE BEVERLY HILLS\nCONFERENCE AND VISITORS BUREAU IN AN AMOUNT NOT TO EXCEED\n$4,987.891; AND\nREQUEST TO CARRYOVER $250,000 FROM FISCAL YEAR 2023/2024\nTOURISM AND MARKETING BUDGET FUNDING FOR PROGRAMMING & TI\nIMPROVEMENT IN FISCAL YEAR 2024/2025.\nComment: This item seeks City Council approval of the recommendation from the\nCVB/ Marketing Liaison Committee supporting the CVB's proposed annual work\nplan for marketing and tourism on behalf of the City, and corresponding funding\nrequest in the amount of $4,987,891 for Fiscal Year 2024/2025, and the request to\ncarry over $250,000 from Fiscal Year 2023/2024.