City Council

A. CONSIDERATION OF A PROFESSIONAL SERVICES AGREEMENT WITH\nFARM HABITS FOR THE CERTIFIED FARMER’S MARKET AND BUDGET\nAPPROPRIATION OF AN ADDITIONAL $4,000 FOR MARKETING AND\nEQUIPMENT [RESOLUTION NO. 24-62]\nIn late April, the City and Supporting Arms launched the San Gabriel Farmer’s\nMarket. Despite many efforts, the Farmer’s Market was not able to consistently\nretain vendors, attendance to the event decreased. At the August 20, 2024, City\nCouncil meeting, the City Council directed staff to return with an agreement to\nonboard Farm Habits as the new farmer’s market operator. The Council\ndetermined that the closure of Mission Drive adjacent to Blossom Market Food\nHall would be the best location to relaunch the market and to host the market\non Saturday mornings. At the September 17, 2024, City Council meeting, the\nCouuncil continued the item to allow time for the owner of Farm Habits to\nattend the meeting. The intent of this report is to present the City Council with\nthe draft agreement with Farm Habits for consideration and approval and to\ndiscuss the next steps toward relaunching the farmer’s market. $25,000 would\nbe needed to cover equipment rental costs as well as advertising and marketing\nefforts for fiscal year 2024-2025. The fiscal year 2024-2025 includes $21,000 for\nthe farmer’s market special event. To meet the staff recommended $25,000\nbudget for the event, and additional $4,000 will need to be appropriated to the\nfiscal year 2024-2025 budget for this special event. The fee waiver, if approved,\nwould reduce the potential revenue by $3,237.\nCalifornia Environmental Quality Act (CEQA) Determination: Not a Project as\ndefined in Section 15378 of the State CEQA Guidelines.\nRecommended Action:\nStaff recommends that the City Council:\n1. Review and authorize the Professional Services Agreement with Farm\nHabits and authorize the City Manager to execute it;\n2. Adopt Resolution No. 24-62 for the appropriation of funds; and\n3. Approve a fee waiver of all business license fees and taxes for the\nfarmer’s market.